Terms of Use
Effective Date: March 18, 2026
Last Updated: May 1, 2026
I. TERMS OF USE
These Terms of Use (“Terms”) govern your access to and use of the website operated by Surele Apparel Group, LLC (“Surele,” “we,” “us,” or “our”), including www.shopsurele.com (the “Site”).
By accessing or using the Site, you agree to be bound by these Terms and all applicable laws and regulations. If you do not agree to these Terms, you may not access or use the Site.
II. ELIGIBILITY & USE OF THE SITE
By accessing or using the Site, you represent and warrant that you are at least eighteen (18) years of age or have reached the age of majority in your jurisdiction, and that you have the legal capacity to enter into these Terms.
You agree to use the Site only for lawful purposes and in accordance with these Terms. You may not use the Site in any manner that could damage, disable, overburden, impair, or otherwise interfere with the operation of the Site, or interfere with any other party’s use of the Site, or violate any applicable laws or regulations.
We reserve the right, in our sole discretion, to restrict, suspend, or terminate your access to the Site at any time if we believe that you have violated these Terms.
III. INTELLECTUAL PROPERTY & OWNERSHIP
All content on the Site, including text, images, graphics, logos, designs, photographs, videos, and other materials (collectively, the “Content”), is owned by or licensed to Surele and is protected by copyright, trademark, and other intellectual property laws.
You may access and use the Site and its Content solely for personal, non-commercial use. You may not copy, reproduce, distribute, modify, display, create derivative works from, or otherwise exploit any Content without prior written consent.
Nothing in these Terms grants you any ownership interest in, or license to, the Site or its Content, except for the limited right to access and use the Site in accordance with these Terms. All rights not expressly granted are reserved by Surele.
V. PRODUCT INFORMATION & AVAILABILITY
We make reasonable efforts to display accurate product information, including descriptions, images, pricing, and availability. However, we do not guarantee that such information is error-free, complete, or current.
All products are subject to availability. We reserve the right to limit quantities, modify product information, discontinue products, or change pricing at any time without notice. In the event of an error, we may correct it and cancel or refuse any affected orders.
Product colors and details may vary depending on your device or display settings.
V. PREORDERS
Certain products may be offered for preorder prior to their anticipated ship date. Preorder items are not in stock at the time of purchase and are expected to ship on or about the date stated on the applicable product page or at checkout. Any stated ship date is an estimate only and is subject to change.
By placing a preorder, you acknowledge and agree that the product is being purchased in advance of availability and that shipment may be delayed. If there is a material delay in shipment, we may notify you using the contact information you provided and, where required by applicable law, provide you with the option to continue waiting for shipment or to cancel your preorder for a refund.
Payment for preorder items may be charged at the time the order is placed, unless otherwise clearly stated at checkout.
If a preorder item is purchased together with an in-stock item, we may ship the items separately or hold the in-stock item until the preorder item is available, unless otherwise stated at checkout.
Nothing in this Section is intended to limit any rights or remedies that may not be waived under applicable consumer protection laws.
VI. ORDERS, PAYMENTS & BILLING
By placing an order through the Site, you agree to provide accurate, complete, and current purchase information and authorize us to charge your selected payment method for the total amount, including applicable taxes and shipping.
Payments are processed through third-party payment processors. We do not store or have access to your full payment card information.
We reserve the right to refuse, cancel, or limit any order, including those suspected of fraud, unauthorized activity, pricing errors, or violations of these Terms. If an order is canceled or modified, we will attempt to notify you using the contact information provided.
VII. SHIPPING, RETURNS & REFUNDS
Shipping, return, exchange, and refund terms are governed by our Shipping & Returns Policy, which is incorporated into these Terms by reference.
Shipping and delivery timelines are estimates only and are not guaranteed.
We currently ship within the United States and Canada. For orders shipped to Canada, customers are responsible for any applicable duties, taxes, customs fees, brokerage fees, import charges, or similar governmental assessments unless otherwise stated at checkout.
We are not responsible for delays caused by customs, import processing, carrier delays, local delivery services, weather disruptions, or other events beyond our reasonable control.
We reserve the right to refuse returns, exchanges, or refunds that do not comply with our Shipping & Returns Policy. Returned items must be unworn, unused, unwashed, in original condition, free of odors, and returned with all original tags attached.
Nothing in these Terms or our Shipping & Returns Policy is intended to limit any rights or remedies that may not be waived under applicable consumer protection laws.
VIII. USER ACCOUNTS & ACCOUNT SECURITY
You may create an account to access certain features of the Site. You agree to provide accurate and current information and to keep your account details updated.
You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account. You agree to notify us immediately of any unauthorized use of your account.
We reserve the right to suspend or terminate accounts, refuse service, or cancel orders at our discretion.
IX. PROHIBITED CONDUCT & SITE USE RESTRICTIONS
You agree not to engage in any unlawful, fraudulent, or harmful activity on the Site, including attempting unauthorized access, interfering with the security of the Site, scraping data, or violating intellectual property rights.
We reserve the right to investigate violations and take appropriate action, including termination of access.
X. DISCLAIMER OF WARRANTIES
The Site and all content, products, and services are provided on an “as is” and “as available” basis, without warranties of any kind, express or implied, to the fullest extent permitted by law.
We disclaim all warranties, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
XI. LIMITATION OF LIABILITY
To the fullest extent permitted by law, Surele shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for any loss of profits, revenue, data, or business opportunities, arising out of or related to your use of the Site or any products purchased through the Site, even if advised of the possibility of such damages.
XII. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Surele and its affiliates, officers, directors, employees, and agents from and against any claims, damages, liabilities, costs, or expenses arising out of or relating to your use of the Site or your violation of these Terms.
XIII. FORCE MAJEURE
Surele shall not be liable for any delay or failure to perform caused by events beyond our reasonable control, including supply chain disruptions, carrier delays, labor disputes, government actions, natural disasters, or third-party service failures.
XIV. CHARGEBACKS & FRAUD PREVENTION
We may share transaction data with payment processors and financial institutions to investigate or dispute chargebacks or suspected fraud.
Chargeback abuse or fraudulent activity may result in order cancellation, account suspension, termination, or refusal of future service.
XV. USER-GENERATED CONTENT
If you submit, post, or tag content featuring Surele products, you grant Surele a non-exclusive, royalty-free, worldwide, perpetual, irrevocable, and sublicensable license to use, reproduce, modify, adapt, publish, display, distribute, and otherwise use that content in connection with our business, including for marketing, advertising, and promotional purposes.
You represent and warrant that you own or otherwise control all rights in and to such content and have the rights necessary to grant this license.
XVI. EMAIL & SMS COMMUNICATIONS
By providing your contact information, you consent to receive transactional communications from us. Where applicable and with your consent, this may include marketing emails or text messages.
You may opt out of promotional messages at any time by following the provided instructions, including replying “STOP” to SMS messages where applicable.
XVII. VISITORS & BUYERS OUTSIDE THE UNITED STATES
The Site is operated from the United States and is intended for use in jurisdictions where such use is lawful. If you access or use the Site from outside the United States, you do so at your own risk and are responsible for compliance with all applicable local laws, regulations, duties, taxes, customs requirements, and import requirements.
We currently ship products within the United States and Canada only, unless otherwise stated on the Site or at checkout.
We reserve the right, in our sole discretion, to limit the availability of the Site, products, or services to any person, geographic area, or jurisdiction at any time.
Customers outside the United States are responsible for ensuring that any products ordered from Surele may be lawfully imported into their destination country.
Nothing in these Terms is intended to limit any rights or remedies that may not be waived under applicable consumer protection laws.
XVIII. ARBITRATION & CLASS ACTION WAIVER
To the fullest extent permitted by applicable law, any dispute, claim, or controversy arising out of or relating to these Terms, the Site, or any products or services purchased through the Site shall be resolved by binding individual arbitration administered by the American Arbitration Association in accordance with its applicable consumer arbitration rules, and judgment on the award may be entered in any court of competent jurisdiction.
You and Surele agree that any arbitration shall be conducted on an individual basis only, and not as a class, consolidated, representative, or private attorney general action, to the fullest extent permitted by applicable law.
Notwithstanding the foregoing, nothing in these Terms is intended to limit any rights or remedies that may not be waived under applicable consumer protection laws. If applicable law does not permit arbitration of a particular claim or does not permit the class action waiver for a particular claim, then that claim must be brought in a court of competent jurisdiction, and the remainder of this Section shall remain in effect to the fullest extent permitted by law.
XIX. GOVERNING LAW
These Terms and any dispute arising out of or relating to these Terms, the Site, or any products or services purchased through the Site shall be governed by and construed in accordance with the laws of the State of Indiana, without regard to its conflict-of-law principles, except to the extent that applicable consumer protection laws in your jurisdiction grant you non-waivable rights or remedies.
XX. SURVIVAL
The provisions relating to intellectual property, disclaimers, limitation of liability, indemnification, arbitration, and governing law shall survive termination of these Terms.
XXI. UPDATES & CONTACT INFORMATION
We may update these Terms at any time. Any changes will be effective upon posting. Your continued use of the Site constitutes acceptance of the updated Terms.
Contact:
Surele Apparel Group, LLC
Email: hello@shopsurele.com
Website: www.shopsurele.com