California Privacy Policy

Effective Date: January 1, 2026

This California Privacy Policy supplements the Privacy Policy of Surele Apparel Group, LLC (“Surele,” “we,” “us,” or “our”) and applies solely to visitors, users, and customers who are residents of the State of California.

I. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information, as defined by the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”):

·       Identifiers (such as name, email address, shipping address, and IP address)

·       Commercial information (such as products purchased or considered)

·       Internet or other electronic network activity information (such as browsing interactions with our website)

·       Approximate geolocation data (such as location derived from IP address)

We collect this information directly from you, automatically through your interactions with our website, and from service providers and other third parties that assist us in operating our business.

II.  USE OF PERSONAL INFORMATION

We use personal information for business and commercial purposes, including to:

·       process and fulfill orders

·       provide customer service and support

·       communicate with you about your orders, account, or inquiries

·       improve our website, products, and services

·       maintain security, detect incidents, and prevent fraud

III. DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information to service providers, contractors, affiliate and marketing partners, and other third parties that help us operate our business, including e-commerce platforms, payment processors, shipping providers, analytics providers, advertising partners, and affiliate partners.

These recipients are authorized to use personal information only as necessary to perform services on our behalf or as otherwise permitted by applicable law, and are contractually required to protect the information.

We do not sell personal information for monetary consideration.

In limited circumstances, we may share personal information with service providers, contractors, advertising partners, analytics providers, and other third parties for business or commercial purposes, including operating our website, improving our services, and supporting marketing and advertising efforts, as permitted by applicable law.

California residents have the right to opt out of the sale or sharing of their personal information, as those terms are defined under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). To exercise this right, please contact us using the information provided below. California residents may also designate an authorized agent to submit a request on their behalf, subject to verification requirements under applicable law.

V. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have the following rights:

·       Right to Know what personal information we collect, use, disclose, sell, or share

·       Right to Delete personal information, subject to certain legal exceptions

·       Right to Correct inaccurate personal information

·       Right to Opt Out of the sale or sharing of personal information

·       Right to Limit the use and disclosure of sensitive personal information, where applicable

·       Right to Non-Discrimination for exercising your privacy rights

VI. EXERCISING YOUR RIGHTS

To exercise any of your California privacy rights, please contact us using the information below. We may need to verify your identity, and, where permitted by applicable law, your authority to make the request, before fulfilling your request. California residents may also designate an authorized agent to submit a request on their behalf, subject to verification requirements under applicable law. We will respond to verifiable consumer requests in accordance with applicable law.

VII. CONTACT INFORMATION

If you have questions about this California Privacy Policy or wish to exercise your rights, please contact us at:

Surele Apparel Group, LLC

Email: hello@shopsurele.com

Website: www.shopsurele.com